Announcements
JiWire Expands World's Largest Directory of Free Wi-Fi Hotspots Through Wi-Fi-FreeSpot Partnership
Wi-Fi 2.0 Leader Leveraging Unique Database to Deliver Location-Aware Advertising, Content
SAN FRANCISCO, March 14, 2007 - JiWire, the Wi-Fi 2.0 company, announced today that it has expanded the world's most complete and accurate directory of free Wi-Fi hotspots by integrating into its already sizable hotspot directory additional data from Wi-Fi FreeSpot, a leading provider of information about free Wi-Fi hotspots. The move strengthens JiWire's lead in the emerging Wi-Fi 2.0 arena, as JiWire has long had the world's largest registry of verified public Wi-Fi networks. JiWire leverages its unique database of Wi-Fi hotspot information to deliver location-aware advertising and content to hotspot users, the signal characteristic of the Wi-Fi 2.0 experience. Free downloads of JiWire?s Wi-Fi hotspot directory and information concerning the location-aware JiWire Hotspot Advertising Network can be found at http://www.jiwire.com.
"The integration of Wi-Fi FreeSpot's directory of free hotspots into our industry-leading hotspot registry enhances the effectiveness of the JiWire Hotspot Advertising Network, making it an even more attractive medium for marketers seeking to reach Wi-Fi users' coveted demographic," said Kevin McKenzie, chief executive officer, JiWire. "The advertising and content that we'll be delivering to users of the newly added hotspots will be richly dynamic, interactive, and location-aware. JiWire is unique in the industry in its ability to offer this Wi-Fi 2.0 experience."
About JiWire
JiWire, the Wi-Fi 2.0 company, has assembled the world's most complete and accurate directory of verified public Wi-Fi hotspots and hotzones to enable Wi-Fi users to connect to the Internet quickly and securely; Wi-Fi service providers, Web/software publishers and mobile device manufacturers to monetize public Wi-Fi; and marketers to deliver highly targeted hotspot advertising. JiWire's Wi-Fi directory, software products and services are used by leading companies, including CNET Networks, iPass, Microsoft, USATODAY.com, and the Wi-Fi Alliance®. For more information and free downloads, please visit www.jiwire.com.
About Wi-Fi-FreeSpot
The Wi-Fi-FreeSpot™ Directory lists worldwide locations that offer Free Wi-Fi to the general public, customers and guests. It was the first hotspot Directory to focus exclusively on Free Wi-Fi locations. Visit www.wififreespot.com.
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